Introduction: Why TikTok Matters for Singapore Businesses
TikTok has become a powerful marketing platform for small businesses in Singapore, with over 2 million users engaging with content daily. From viral trends to influencer collaborations, the platform allows brands to reach millions of potential customers—organically and through paid ads.
Unlike Facebook or Instagram, TikTok prioritizes short-form, engaging video content, making it the best platform for brands looking to build awareness and drive sales quickly. In this guide, we’ll break down the most effective TikTok marketing strategies, featuring real case studies from Mr. Coconut and Sunday Bedding—two successful Singapore-based brands.
📌 Related: Want to create high-quality TikTok videos? Check out our guide on the best filming techniques for small businesses.
1. Use the Interview-Style Approach (Koochester’s Strategy)
Koochester, a Singapore-based TikTok creator, has grown his audience by using a street-style interview format, inspired by a popular U.S. TikToker. His signature question, “What do you do for a living?”, sparks curiosity and encourages authentic, engaging responses from strangers.
How Koochester Uses the Interview Style to Gain Views
- “What do you do for a living?” – This simple yet effective question gets people to share surprising and insightful stories.
- Authenticity & Relatability – Viewers love the unscripted, real-life responses, making the content more engaging.
- Fast-Paced Editing – He keeps videos short, snappy, and highly watchable with quick cuts and subtitles.
- Virality Potential – This format is highly shareable, as people tag friends and comment on the responses.
How You Can Apply This Strategy:
✅ Ask industry-related questions in an interview-style format (e.g., for fashion brands: “What’s your go-to outfit for work?”).
✅ Keep videos short and dynamic with quick cuts and engaging subtitles.
✅ Encourage comments by asking viewers for their opinions (e.g., “Would you want this job?”).
2. Leverage Influencer Marketing (Sterra’s Strategy)
Sterra, a Singapore-based company specializing in water and air purifiers, has successfully used influencer marketing to boost brand visibility and engagement on TikTok. By partnering with micro-influencers and lifestyle creators, Sterra has built trust with its target audience and increased product awareness.
How Sterra Uses Influencers to Drive Engagement
- Influencer Collaborations – Sterra partners with local TikTok creators to showcase how their air and water purifiers improve daily life.
- Authentic Product Reviews – Instead of hard-selling, influencers share their genuine experiences using Sterra products, making the content more relatable.
- Creative, Relatable Content – Many influencers create before-and-after comparisons, showing the impact of Sterra’s products in real-life settings.
How You Can Apply This Strategy:
✅ Identify influencers with engaged followings that align with your brand’s target audience.
✅ Encourage influencers to create authentic, unscripted content showcasing your product.
✅ Track performance metrics to measure how influencer campaigns contribute to sales and brand awareness.
3. Leverage TikTok Ads to Get More Sales
While organic content is powerful, TikTok Ads can accelerate your business growth by targeting the right audience at the right time.
Types of TikTok Ads That Work for Small Businesses
- In-Feed Ads – Appear naturally in users’ feeds, blending in with organic content.
- Branded Hashtag Challenges – Encourage user-generated content by launching viral challenges.
- Spark Ads – Boost high-performing organic content for more reach.
📌 Related: TikTok Ads Guide for Beginners – Official guide to TikTok Ads.
Pro Tip: TikTok prioritizes ads that feel authentic and engaging—avoid overly “salesy” content.conut frequently works with food bloggers, who create taste test reaction videos that go viral.
4. Create a Strong TikTok Profile That Converts
TikTok isn’t just for engagement—it’s also a powerful lead generation tool. Businesses in Singapore can use TikTok to drive traffic to:
- E-commerce stores (via TikTok Shop or website links).
- Physical stores (by posting location-based content).
- Contact forms (for service-based businesses).
How to Optimize Your TikTok Profile for Conversions:
✅ Use a strong call-to-action (CTA) in your bio (e.g., “Shop now” or “Book a free consultation”).
✅ Add a link-in-bio tool (like Linktree) to direct users to your website, booking page, or social links.
✅ Pin your top-performing videos so new visitors see your best content first.
Conclusion: Start Growing Your Business on TikTok Today
TikTok is no longer just an entertainment app—it’s a powerful marketing tool for small businesses in Singapore. By leveraging interview-style content, influencer marketing, paid ads, and profile optimization, you can build a strong brand presence and turn views into customers.
📌 Next Step: Now that you know the best TikTok marketing strategies, it’s time to improve your video quality! Learn expert filming techniques here.
📢 Want to grow your brand on TikTok?
DREALM.sg specializes in TikTok marketing for Singapore businesses. Whether you need strategy, content creation, or ad management, we’ll help you scale your brand.
