Advertising · Meta Ads

Facebook and Instagram ads, built for your outcome

We plan, run, and optimise Meta campaigns for Singapore businesses around one clear goal, set on day one. Whether you want qualified leads, ecommerce sales, brand awareness, or a funnel that converts, we build the campaign to move that number, not just to run impressions.

Book a Free Audit See Our Work

$5 Cost per lead
Plugbear · home services

5.9× Return on ad spend
Addestra

Why Meta campaigns stall

Spend is easy. Making it pay back is the hard part.

Most Meta accounts do not fail for lack of budget. They leak it. The money keeps moving, but the number that matters stays flat. Six leaks cause most of it.

01

The wrong objective

Campaigns run against clicks or reach instead of the leads or sales the business actually needs.

02

Half-installed tracking

Pixel and Conversions API gaps mean the algorithm and your reports both optimise on incomplete data.

03

Broad, overlapping audiences

Ad sets compete against each other in the same auction, and loose targeting spends on people who were never going to buy, instead of tightly defined interest, behaviour, and lookalike segments.

04

The ad and the funnel pull apart

The ad promises one thing and the landing page or funnel delivers another, so clicks arrive warm and leave without converting.

05

Creative and copy left to go stale

Winning image and video ads fatigue, the copy stops pulling, and no fresh hooks are queued to replace them, so results quietly drift down.

06

Reporting on vanity metrics

Dashboards show impressions and clicks, not the leads or revenue the spend was meant to produce.

Every one of these is fixable, and fixing them is the whole job: one clear goal, clean tracking, sharp creative and copy, detailed targeting, and a funnel that matches the ad.

One service, several goals

The same ad engine, pointed at different outcomes

Meta is rarely about one thing. We build the account structure, tracking, and creative around whichever result you are after, and often more than one over time. Here is where it earns its place.

Lead generation

Lead form and Click-to-WhatsApp campaigns that bring service businesses real enquiries, not junk clicks. This is where Plugbear reached a $5 cost per lead in home services.

Ecommerce sales

Advantage+ Shopping, catalog and dynamic product ads, and retargeting that turn browsers into buyers and scale what sells, tied to ROAS rather than reach.

Brand awareness

Reach and video-view campaigns that put your brand in front of the right Singapore audience at a sensible cost, building recognition before the sale.

Funnel building

Full-funnel structure, from cold prospecting to warm retargeting, so a first impression turns into an enquiry or purchase instead of a dead end.

UGC and creative testing

Native, creator-style content and hooks built for the feed and Reels, tested weekly so your ads keep working instead of quietly fatiguing.

Most clients start with one goal and add another once the winning creative and audiences are proven.

The build

Everything under one account, done properly

We do not bolt on tools. We structure the account, install clean tracking, and let your goal drive the campaign types we run.

Advantage+ Shopping and Advantage+ campaignsCatalog and dynamic product ads (DPA)Lead form ads and Click-to-WhatsAppDetailed interest, custom, and lookalike targetingFull-funnel prospecting to retentionIn-house image, video, and UGC ad productionAd copywriting and weekly hook testingPixel and Conversions API (CAPI) tracking, custom conversions

How we work

A method built to move a number

01

Audit the last 90 days

We review your recent Meta spend, tracking setup, and account structure to find where budget is leaking and where the fastest gains sit. You get a clear read before any commitment.

02

Build to the goal

We rebuild the campaigns around one objective, install proper conversion tracking, and match creative and audiences to it, whether the goal is leads, sales, or reach. Nothing runs against a vanity metric.

03

Review and scale weekly

We run weekly performance reviews, refresh creative before it fatigues, and put more budget behind what performs. You always know what your spend produced and what comes next.

What changes

What we do, and what it changes for you

What we do

What changes for you

Audit your account, tracking, and last 90 days of spend

A clear list of what is leaking and where the fastest gains are

Match each campaign to one goal: leads, sales, or reach

Spend works toward a result instead of scattered activity

Install clean conversion tracking (Pixel, CAPI, custom conversions)

Reporting you can trust, tied to real leads and revenue

Produce and test creative and hooks, refresh before fatigue

Ads that keep working instead of quietly decaying

Run weekly reviews and scale the winners

Steady, compounding improvement you can see

Proof, not promises

Numbers we can stand behind

$5Cost per lead · Plugbear (home services, lead generation)

5.9×Return on ad spend · Addestra

$35MClient revenue over 3 years · property asset management ($22.85 average cost per lead)

$60,827Tracked sales · Alpha Bowling

See all our work

Made in-house

Why Drealm

A creative engine that keeps your ads fresh

Meta ads fatigue faster than almost any channel, and the only durable fix is a steady supply of new creative. Ours is built in-house. We produce native UGC and video, write the copy, and deploy our own trained creator network, so fresh hooks keep flowing into your campaigns instead of your spend waiting on outside assets.

We train creators, we don't chase them. Our AI content-creation course has built an owned creator network we can activate now, rather than spend weeks recruiting for every campaign. That gives your Meta ads a real pipeline of native, creator-style content behind them.

New angles before the old ones fade. Because production sits in-house, we can turn around fresh hooks, formats, and video fast and test them every week, so your best-performing ads get replaced before they fatigue, not after the results have already slipped.

In their words

The clients behind the numbers

Two of the results above, told by the people who saw them.

$5cost per lead

I engaged DREALM six months ago for full-stack marketing and have been truly impressed by how the team takes the time to fully understand my business. They customised a hybrid funnel strategy that consistently generates leads, and we have since appointed them as our marketing extension. I highly recommend DREALM to any business looking for a high-performance agency that genuinely cares about their clients’ growth.

PB PlugbearHome services · Singapore via Google

5.9×ROAS

Having spent years looking for the ideal digital marketing agency that understands our corporate training business, we finally engaged DREALM. Since 2025, we have hit our revenue record within one year, with tremendously good conversions from both organic and paid marketing. Highly recommended to anyone looking for a real performance marketing agency in Singapore.

KC Kang Chin LingFounder, Addestra Learning Centre via Google

Good to know

Common questions about Meta ads

Still deciding? Book a free audit and we will answer these against your own account.

What can I use Meta ads for?

Lead generation, ecommerce sales, brand awareness, funnel building, and retargeting, among others. We recommend the goal to lead with based on your business and where your buyers are, then build the campaigns around it.

What is the minimum ad budget?

This is your spend on ads, separate from our management fee. For meaningful testing we suggest starting around $50 to $60 a day, which gives the algorithm enough data to find what works before you scale.

Who owns the ad account and data?

You do. We run campaigns inside your own ad account and Business Manager, so you keep full ownership of the account, the audiences, and the results.

How do you measure results?

Against the goal we set at the start, tracked through proper conversion setup (Pixel, CAPI, and custom conversions where needed). You get weekly reporting tied to the number that matters, not just clicks and impressions.

Do you make the creative, or do I supply it?

We can do both. We produce native creative and UGC-style content in-house and test it weekly, and we are happy to work with assets you already have.

How soon do campaigns go live?

Once the contract is signed, we kick off the whole campaign from pre-production to live. We usually spend about a week confirming audiences, targeting, and angle, and about another week producing the ads, so most campaigns launch within roughly two weeks. Some then run a short testing phase before we scale.

What if the ads are not the problem?

We will tell you early. If the bottleneck is the offer, the website, or the product, honest diagnosis beats a retainer that goes nowhere.

Free ad audit

Book a free ad audit

In a free 30-minute session we review your Meta account and show you the clearest opportunity to improve cost per lead or return on ad spend, before any engagement. No obligation, no pressure.

Book a Free Audit Contact Us