Managing a Facebook Page can take a lot of time. You must develop new material, get engagement, and respond to private conversations. Facebook’s solution to these problems is Facebook Business Suite.
Because Facebook has integrated various applications and they allow you to share content across these platforms, it is only logical that they come up with a way to manage all of your accounts together. This is what Facebook Business Suite does.
Facebook business suite is a free tool from Facebook that allows the management of multiple things together. Using this tool, you will easily manage your Instagram account, Facebook Page as well as Messenger from the same dashboard. The days when you had to manage each of these accounts separately using another tool from Facebook, Facebook app manager, are long gone.
Getting Facebook Business Suite
For Desktop
You should log into a Facebook account affiliated with your company to gain access. Then go to the following website to be redirected to Business Suite on your desktop:
http://business.facebook.com
It is also the link used to lead to Facebook Business Manager. Unless you choose to return to Facebook Business Manager, now it automatically returns you to Facebook Business Suite.
For mobile
Gain access to Facebook Business Suite on mobile through the Facebook Business Suite app.
Connecting your Facebook and Instagram accounts
Facebook suggests that you connect your Instagram account with your Facebook business page before using Facebook Business Suite. The advantages of adopting Business Suite will be extended if you do so.
Some of the things that you will be able to do include transferring photographs and posts more easily from one app to the other, distributing adverts between the two and connecting third-party apps between the two platforms.
To connect your Facebook and Instagram accounts, make sure your Instagram account has been changed from a personal account to a business account.
Now log into your Facebook account, go to your page, and select Settings. After that, scroll down and you will see Instagram on the left. Now scroll down until you see Instagram on the left. You should then follow the steps that will appear on the screen to connect your Instagram account
Home screen
The home interface of Facebook Business Manager gives you a quick look at what’s going on with your Facebook and Instagram accounts.
You’ll see a few basic statistics, recent ads, a list of recent posts and their respective engagement metrics, your scheduled posts, and an organized list of chores to complete.
Creating and scheduling posts
This is how you should go about it.
- Create a post from the home screen.
- Choose either Instagram, Facebook or both for your post.
- Fill in the blanks with your post’s content: photographs, text or video, and an optional location.
- Click on publish
Create and schedule stories
To create and schedule stories:
- Click Create Story from the home screen.
- Choose either Instagram, Facebook or both for your Story.
- Use the basic creative tools to add photographs or videos to your Story and modify it however you like
- You can include a link to Additional Features.
- Click Share Story to post
Explore insights
Many free and paid programs display Facebook and Instagram analytics. However, few can match the platform’s built-in features.
You can get the most recent data for all of your accounts with Business Suite.
Gone are the days of switching between applications or entering and exiting specific posts.
You can obtain a summary of how your content performed during a given time period on the Insights dashboard.
New ads creation
You may make new advertising, promote your Facebook Page, and boost posts. In Facebook Business Suite, you can see the metrics for advertising that you’ve created. You’ll still be able to see more information about your campaigns in Facebook Ads Manager.
You can create free Facebook Ads Image from Canva and refer to our article on 7 Copywriting Tips to Rock Your Digital Marketing for your Facebook Ads
Access many tools
In the More Tools section of the Facebook Business Suite desktop edition, you’ll find various settings you may use to manage your business presence.
Settings page
You’ll be sent to the settings screen after hitting the “Page Settings” tab. You may update critical information for your account. Some of the things you can change in this section include permissions and access settings. You can also create shortcuts, alter your Page Info, and modify access rights, among other things.
Meta Business Suite, which was formerly known as Facebook Business Suite, is a comprehensive management software. It allows for easy management of your eCommerce business on both Instagram and Facebook. This software is meant to provide small businesses with a more convenient way of managing their internet presence with its array of features.
Final Thoughts
However, like all other social media management, Facebook Business Suite may not be as easy as it sounds. For optimal results, you should consider consulting professionals. At Drealm, we are the best at what we do. Contact us today for a free Digital Marketing audit and let us help with your social media marketing and more.